Senior Product Manager - Activation

Senior Product Manager - Activation What you’ll do Own the end-to-end user journey from deposit to meaningful engagement, increasing the likelihood that customers take their next best step – whether that’s sending a payment, creating a card, or adopting a financial workflow Set the direction and define prioritized roadmaps for the team; ensuring we’re focused on work that solves user problems, enables product teams, and maximizes customer value Build systems that drive activation through in-product experiences, lifecycle marketing, and experimentation across surfaces like the dashboard and onboarding flow Define customer lifecycle strategies for different segments and product surfaces, identifying key inflection points and sequencing the right product interventions Use data and user insights to develop hypotheses, design experiments, and measure impact; not just feature usage, but customer progress and business value Help develop sticky experiences that make it simple for customers to adopt and find repeatable value across our platform Who you are 7+ years of product management experience, ideally with horizontal, platform, or lifecycle teams; especially those accountable for delivering a quality user experience across surfaces. Bonus points for owning customer journeys or growth funnels in a product-led company Strong product intuition, with the ability to turn complex, cross-cutting problems into clear strategy, and to bring others along with your thinking Comfort working across disciplines, you’ve collaborated with design, engineering, marketing, and data teams, and know how to drive momentum even when no one reports to you A hands-on approach to execution, you’re just as comfortable getting into the details of UX, lifecycle triggers, or onboarding copy as you are shaping vision or setting goals Enthusiasm for working with talented (and opinionated) peers, and the maturity to engage thoughtfully and openly in a collaborative environment Requirements 7+ years of product management experience, ideally with horizontal, platform, or lifecycle teams Experience delivering end-to-end activation journeys and lifecycle-driven growth strategies Strong cross-functional collaboration skills across design, engineering, marketing, and data teams Ability to use data and user insights to drive experiments and measure impact on customer progress and business value Benefits and compensation The total rewards package at Mercury includes base salary, equity (stock options/RSUs), and benefits. Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using reliable compensation survey data. New hire offers are based on experience, location, and internal pay equity. Target new hire base salary ranges for this role: US employees (any location): $200,700 - $250,900 Canadian employees (any location): CAD 189,700 - 237,100 Team description / company context Activation is one of the most important levers to grow Mercury, turning new signups into enduring customers and introducing the full depth of what Mercury can do. This role sits at the center of that motion, shaping how people first experience Mercury, guiding them toward value, and designing systems that help them build trust, momentum, and confidence. Notes Mercury is a fintech company; banking services provided through Choice Financial Group and Column N.A., Members FDIC.