Head of AI GTM

Open Positions Head of AI GTM Are you GAME to JOIN US and be our new Head of AI GTM? SoftConstruct is on a search for a new player to join our AI Center Of Excellence team. DescriptionSoftConstruct is a global technology leader in SaaS and iGaming, scaling its AI Center of Excellence to directly accelerate revenue growth with its B2B partners. At the heart of this transformation, the AI Center of Excellence exists to create measurable commercial impact — helping partners grow their player base, increase engagement, and drive top-line revenue. We are focusing SoftConstruct's strategy around AI-powered solutions that give B2B partners a competitive edge in their markets. In this role, you will translate AI capabilities into concrete partner wins, turning strategicvision into deals closed, pipelines expanded, and revenue delivered.Role overviewYou will own and drive the end-to-end go-to-market strategy for AI-powered solutions, bridging the AI CoE, commercial teams, and clients to accelerate product adoption and revenue growth.Requirements• Bachelor's degree or equivalent practical experience• 5+ years of experience in go-to-market, strategy, business development, orcommercial roles, with exposure to AI/ML initiatives• Experience leading cross-functional initiatives across Sales, Solutions/Pre-Sales, Product, and Engineering teams• Experience launching and scaling products, including positioning, salesenablement, and incorporating customer feedback into product development• Understanding of AI/ML use cases (e.g., churn prediction, personalization,recommendations) and their commercial impact• Ability to communicate complex concepts clearly and develop compellingnarratives for both technical and business audiences• Fluency in English, both written and spokenPreferred qualifications• MBA or Master's degree in Computer Science, Engineering, Mathematics, or atechnical related field• Experience at a top-tier consulting firm (e.g., MBB)• Experience in iGaming or other high-scale digital products• Experience bringing AI or data-driven products to market, including pricing,packaging, and scaling adoption• Fluency in additional languagesResponsibilities• Own and drive the go-to-market strategy and execution for AI products, includingpositioning, commercialization, and scaling• Define target segments, priority markets, and go-to-market focus areas forBetconstruct AI solutions• Define and evolve product value propositions aligned with market needs andcustomer priorities• Enable and align Sales and Pre-Sales teams to drive pipeline growth, conversion,and consistent market messaging• Establish structured feedback loops from clients and commercial teams toinform the AI CoE product roadmap• Define product packaging and pricing strategies based on market demand andcompetitive landscape• Establish and track key performance metrics (e.g., product adoption, dealvelocity) to measure and improve sales enablement effectivenessWhat success looks like• Growth of AI-driven revenue across existing and new partners• Increased adoption of Betconstruct AI products across the partner ecosystem• Strong alignment between market needs and AI product roadmap• High-performing, well-coordinated Sales and Pre-Sales executionWorking conditions Location in or willingness to relocate to Yerevan, Armenia would be an advantage Do you like to learn hard, work hard and play hard?Do you imagine better things, technologies, future?If you answered “Yes” to at least two of these questions then we might be a great fit for you. Apply now Link Share to Department AI Center of Excellence / AI գերազանցության կենտրոն Location Yerevan