Retention marketing manager

Salary source text (not parsed): ee We are looking for a Retention Marketing Manager to own our lifecycle marketing strategy and drive retention, upsell, and subscription growth across our product portfolio. Responsibilities Own the strategy, execution, and optimization of direct marketing programs across email, push, in-app messaging, on-site personalization, and customer account areas. Build lifecycle campaigns that improve retention, reactivation, engagement, and long-term customer value. Develop segmentation and targeting strategies based on user behavior, product usage, lifecycle stage, and commercial potential. Design upsell and cross-sell journeys across the full portfolio, increasing product adoption and the average number of products per user through recommendations and next-best-action campaigns. Improve free-to-paid conversion through personalized messaging, offers, and automated user journeys. Optimize subscription performance by growing LTV, reducing churn, and improving renewal and repeat purchase rates. Collaborate with Product, Marketing, Data, and Customer Support teams to align messaging and lifecycle strategy with business goals. Test and iterate on subject lines, creative, timing, segmentation, and offer mechanics; monitor and report on key retention, conversion, revenue, and engagement metrics. Requirements 3+ years of experience in retention, lifecycle, or CRM marketing within subscription, SaaS, fintech, marketplace, or app-based businesses. Hands-on experience with marketing automation, CDP, CRM, experimentation and A/B testing tools, lifecycle optimization, and customer value modeling. Strong hands-on experience with email marketing, push notifications, in-app messaging, and personalization platforms. Deep understanding of customer segmentation, user journeys, behavioral targeting, and conversion optimization. Track record of driving retention, upsell, cross-sell, and subscription revenue growth. Analytical mindset with the ability to interpret campaign data and translate it into action. Strong copywriting skills and experience managing multiple campaigns and priorities across cross-functional teams in a fast-paced environment. What we offer Fully remote position (GMT+1–GMT+5) Access to premium infrastructure for building AI agents Opportunities for internal R&D Paid time off and sick leave Direct contribution to a world-class B2C product Hardware provided upon successful completion of probation