Web Analyst (Meta Pixel | CAPI)

About Algonova Algonova is an international tech school, remote-first and present in 90+ countries. It helps kids and teens around the world find their place in digital and IT industries. Position overview This role owns advertising tracking end-to-end, making the full path from ad click to CRM lead to sale visible and reliable. It sits at the intersection of web analytics, marketing and product: not just setting up a Pixel or UTM and handing it to a developer, but understanding what exactly is measured, where data leaks, and how to keep the funnel transparent and trustworthy. Tasks End-to-end ad tracking: audit and develop the full chain ads → site → Pixel/CAPI → CRM → deal → payment. Meta Ads infrastructure: set up and maintain Meta Ads, Datasets, Events and the Conversions API, controlling event delivery and quality. Data consistency: keep UTM, click IDs, deduplication and data accuracy aligned across ads, site and CRM. Find and fix data losses and discrepancies. Integrations: work with APIs, webhooks, n8n and other integration tools. Debug tracking and find where and why data delivery breaks. Monitor Meta's platform changes and adapt the system ahead of time. Assess how tracking and attribution quality affect ad performance and business results. Prioritize improvements by their impact on metrics. Work across marketing, product and development. Requirements Middle+ level with 5+ years of commercial experience in web/marketing analytics and ad tracking. Strong hands-on experience with Meta Pixel, Events and the Conversions API. A solid grasp of attribution, UTM, click IDs and data flow from ads to CRM and final conversion. Experience with APIs, webhooks and n8n or similar tools. You find the root cause of tracking issues yourself, not just work from specs. Business sense: you assess the impact of analytics on business results, not only technical correctness. Basic understanding of GTM, dataLayer and client-side tracking. AI tools are part of your daily work. English B1 or higher. Nice to have Google Ads, GA4, server-side tracking, amoCRM/Kommo, SQL, Python/JavaScript, experience with other ad platforms. Conditions Full remote on an international product. A set-up stack and clear onboarding. An AI-native team: AI tools are part of the whole team's workflow. A large product with real data volume and complex funnels. A small team, short decision chains and low bureaucracy.